Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.
Magazine B #56 – Michelin Guide
€26.50
Out of stock
Description
From tire seller to worldwide curator of fine dining, Michelin has had quite a journey
Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide.
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Subtotal: €205.40