Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.
Magazine B #35 – Helvetica
€26.50
Out of stock
Description
Helvetica sets a clear, enduring typeface standard with its clean, simple, memorable style
Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand. In a world where clear, memorable visual communication has trillions of dollars of brand value, Helvetica’s perfect simplicity — and the financial returns that has created — is a testament to the power of design.
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