Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.
Magazine B #18 – Havaianas
€29.50
Out of stock
Description
Dramatic transformation from a working-class staple to a fashion inspiration
Havaianas created its first pair of sandals in 1962. In fact, the name Havaianas came from a Portuguese word meaning “HAWAIIANS” and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evloved to deftly infuse culture and inspiration of its home, Brazil. Havaianas is filled with fascinating stories behind a dramatic transformation it has made – from a sandal maker targeting working class to a go-to brand for fashionistas today.
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