Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.
Magazine B #89 – Arc’teryx
€28.50
Out of stock
Description
Arc’teryx maintains the highest standard of technical innovation in outdoor wear
Arc’teryx, originally named Rock Solid, is a climbing gear label based out of Vancouver, Canada. Dave Lane founded the brand in 1989 in hopes of making better climbing products based on his experience out on the rocks. Renamed in 1991 to Arc’teryx, a stylized abbreviation of Archaeopteryx lithographica, the first known bird, the brand demonstrates its enthusiasm toward evolution in clothing production processes. Since the debut of its signature ergonomic Vapor climbing harness that evenly supports impact load, Arc’teryx has unveiled a series of innovative products like the Alpha SV, a windbreaker with excellent waterproofing technology, pushing the standards of the outdoor apparel to a new level. Furthermore, the brand’s design-focused urban techwear line like Veilance and System_A put the brand on the map with celebrities and members of emerging subcultures.
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Subtotal: €588.35