The Age of Influence & The Business of Beauty
The Business of Fashion is proud to release its latest special print issue. This time, we examined “The Age of Influence.” The top-down, one-to-many dynamics of mass media have given way to a digital conversation powered by social platforms like Facebook, Twitter and Instagram. Now, anyone, anywhere can attract a following, promote a brand, build a business and effect change. The issue features those wielding influence in this brave new world, from Kim Kardashian West, the ne plus ultra of the influencer economy, to Sinéad Burke, a three-and-a-half- foot activist for disabled people, to Tony Liu and Lindsey Schuyler, the duo behind Diet Prada, the fashion industry’s most-feared Instagram account. Elsewhere in the issue we explore how the growing reach of influencers is being regulated by government agencies and social media platforms and chronicle the rise of influential rappers like Kanye West, A$AP Rocky and Cardi B — the new kings and queens of the fashion game. The issue comes with The Business of Beauty, BoF’s first dedicated report on the $500 billion global beauty industry.