Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
There is perhaps no greater obsession for luxury and fashion executives right now than the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Whereas previous generations were more likely to value traditional displays of social status through the accumulation of objects, Generation Next, as we are calling them, are wired differently. Rather than stuff, they want experiences. Rather than extravagance, they seek authenticity. And rather than hierarchy, they value community.
Our latest special print edition is a guide to Generation Next, a cohort that’s set to become a powerful driver of consumer culture expected to account for 45 percent of the global market for personal luxury goods by 2025, according to Bain & Company.
This issue also contains our fifth annual BoF 500, a hand-selected index of the people shaping the global fashion industry, hailing from more than 40 countries. This year, we have also added 99 fresh new names to our collection of executives, entrepreneurs and creatives to watch, many of whom are Millennials and members of Gen-Z themselves. And there’s one thing they all have in common: they are confident, creative and assured.