In a digital-first world, merchandise has evolved from a forgettable giveaway into a powerful marketing tool that reinforces brand identity, expresses values, and builds lasting emotional connections through everyday use.
Merch
€34.50
In stock
Description
Please note: Only pencil cover available.
Merchandise has always been branding’s quiet companion – from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
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