Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.
Magazine B #40 – San Pellegrino
€26.50
In stock
Description
Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.
