Lürzer’s Archive 4/2019

17.90

Lürzer’s Archive is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world.

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The cover of our latest issue derives from a campaign, for Dr. Dog dry shampoo, by Brazilian agency Propeg, in Salvador.

For the main interview in Vol. 4-19, we spoke to Adrian Rossi, Chief Creative Chairman at Grey, London.  It‘s titled If anyone has heroes from advertising, they are aiming too low.

The Digital section was judged by Darre van Dijk, CCO of TBWA\NEBOKO Amsterdam. The interview with him is headlined: Since Digital, more rubbish has been thrown at us.

In print you can find 91 campaigns. Considering this high number, it‘s not too surprising to see that the top spot goes to three agencies that feature with three print campaigns apiece: DDB, Buenos Aires, MullenLowe SSP3, Bogota, and LOLA MullenLowe, Madrid.

In film we feature not less than 60 campaigns. Leading the pack is Paris agency Rosapark with 4 campagns, followed by McCann, London (3). 

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