Lürzer’s Archive 2/2020


Lürzer’s Archive is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world.

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For this issue, I decided to interview Luis Paulo Gatti, at present senior art director at BBDO, Berlin.
We live in the best time to be creative.

Luis Paulo Gatti is someone I consider representative of a new generation of “itinerant“ creatives who quite easily adapt to cultural backgrounds different from their own and successfully manage to work from all over the world. Gatti’s work has frequently featured in this publication and what struck me most about him was the many places he’s come from, all within a relatively few years. From his native Brazil of course, but also, more recently, from Dubai, Budapest and now Berlin. I caught up with him to find out more about what seems like an ”itinerant“ way of creating advertising which seems to have become a kind of trend.

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