The third issue of Lore is ‘The Cult Issue’ and is their biggest one yet. ‘Are you a leader or follower?’ the magazine asks on its front cover (starring Ms. Myles, shot by Vonny Lorde), with an expansive, tongue-in-cheek exploration of what makes a cult. Shen Yun is name-dropped for its omnipotent and conspiratorial presence; elsewhere, a spiralling article on the brands we flock to that mirror the likes of The Manson Family and the Sullivanians —think Erewhon smoothies and Co-Star.
Plus, a step-by-step guide on ‘taking out your local cult’, including the pursuit to ‘out-aura the cult leader’s aura’ and sacrificing your weird uncle. Bonkers and fascinating, this edition is fitting for spooky season.