A quarterly magazine to celebrate minimalist mid-century logos. A recovery, research and restoration project by Richard Baird.
LogoArchive Issue 7 – Textiles
LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. Issue 7 celebrates the symbols of the textiles industry and is marked by its own unique materiality with a gate-folded cover and a silk weave surface emboss that evokes the surfaces of textiles.
This latest issue explores the potential of the self-published zine to expand, to be a format to share the ideas of those who inspired it. One such individual is architect and writer Jack Self, founder of REAL foundation and the Editor-In-Chief of Real Review.
In this issue Jack looks back, casting a critical eye over the modernist project and then making a proposal for the future. Looking back to look forward is the foundation of the LogoArchive project. This is explored and expressed materially in Issue 7 using a gate-folded cover and in the numbering of the pages. Readers have to flick back to move forward through the zine.
This issue features a selection of 24 logos designed for textile-related businesses and covers the logo story of the Woolmark symbol, designed by Franco Grignani in 1963 as part of a competition by the IWS.
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