Creative Review – August/September 2021

23.50

Creative Review is the world’s leading magazine for advertising, design and visual culture.

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The Belief Issue

The August/September issue of Creative Review looks at how creativity is being used to challenge existing beliefs and bring people on board with new ones

Opinions are everywhere these days and people are not afraid to share them – mostly loudly. But beliefs are usually more thoughtful, personal things, often shaped over a lifetime.

In this issue, we explore how design and creativity are being used to bring people on board with new beliefs – whether they be political, religious or ethical – and how creative thinking is being used to challenge presumptions or misunderstandings.

The issue features interviews with photographer Nadine Ijewere on how she has challenged long-held perceptions of beauty in the fashion industry; director Bassam Tariq on bring­ing new voices and representation into film and advertising; and designer Scott King (who created this issue’s cover) on why creatives so often turn to the manifesto as a way to express the work they do.

With purpose becoming an increasingly important factor for creatives in choosing where they will work, we examine the challenges of creating an ethical business, while Nick Asbury lambasts purpose for purpose’s sake.

We also have a range of opinion pieces on topics ranging from popularism in advertising to human-centred design, as well as some words of advice about self-belief: something that every creative, everywhere, will have battled with at some point.

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