How to build a worthwhile art collection with the least possible money.
“… The only important thing about this art, as any art, is the art itself . Not its monetary value, not its social prestige, not its public relations leverage, Not the artists Themselves, and Not the fact that you collected them first. The only thing That counts – the only prize in the game – is who ends up with the paintings “. – Eugene M. Schwartz
In the new edition of the out of print facsimile from 1970, in his Philophie of art collecting Schwartz explains how to get a successful art collection in easy steps. Schwartz was a copywriter and author of several successful books about advertising. Together with his wife, Barbara Schwartz, he presented one of the most important collections of contemporary American art at that time. They generously donated hundreds of important works from their collection to facilities in the United States.
With an afterword by John Beeson