Between The Lines #1

24.95

Between The Lines explores the massive (and misunderstood) world of brand language.

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Description

In this pilot issue, we debunk the myth of the monolith by bringing.together a range of fresh perspectives from across the creative industry. Through the lens of Clarity, Character, Community and Continuity, Between The Lines aims to drag brand language out of the basement, and invite us all to discover the limitless possibilities of words in the creative process.

Featuring:

  • A passionate call to throw out the brand guidelines from Seun Areoye (GAUCHOWORLD)
  • What branding can learn from advertising with Ayo Fagbemi (Explorers Club Studio)
  • Pentagram Design’s Ashley Johnson on unlocking creative permission
  • Writer & Creative Director Zuki Sedgley on understanding the un-understandable
  • Illustrator Olga Prader’s humorous brushstrokes capturing the vast landscape of brand language
  • A bright green, high gloss sheen design including spiral binding and different page sizes for an easily
    flickable feel
Additional information
Weight 1 kg
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